Client toolsClient toolsHow the Mighty Marketing Standards portal collects, uses and protects information. Governed by the New Zealand Privacy Act 2020 and its Information Privacy Principles. This is a plain-English summary, not a substitute for Mighty’s formal privacy policy.
The portal is operated by Mighty on the Standa platform, on behalf of the Mighty network. Mighty hosts and manages the tool; Mighty Area Managers use it to support member businesses.
Business details for each member location (name, industry, region, town, staff size and contact people); self-assessment survey responses; marketing performance data drawn from the member’s own connected Google and social accounts; and the goals and visit notes an Area Manager records during coaching visits.
To produce a member’s marketing scorecard, track progress between visits, and set and share goals. Aggregated, de-identified survey levels are also used to show how a member compares with similar peers within the Mighty network. Comparisons are only ever shown for groups large enough that no individual business can be identified from them.
Access is limited to authorised Mighty Area Managers and administrators, each with an individual account protected by two-factor authentication. A member’s goal summary is emailed to the member contact and the Area Manager. Information is never shared with, or visible to, any other network on the platform. We do not sell personal information or share it for advertising.
Data is held in a managed, access-controlled database with encryption in transit and at rest, row-level access controls, two-factor authentication on every staff login, idle session timeouts, and an audit trail of significant actions.
Members can ask what information is held about their business, request corrections, or ask to be excluded from peer benchmarking, by contacting their Mighty Area Manager. Completing the self-assessment is voluntary.
Last updated July 2026. For the formal policy or a data request, contact your Mighty Area Manager.