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Privacy & data use

How Mighty’s client tools on Standa collect, use and protect information. Governed by the New Zealand Privacy Act 2020 and its Information Privacy Principles. This is a plain-English summary, not a substitute for Mighty’s formal privacy policy.

Who runs this

Standa is run by Workhouse Marketing Ltd, trading as Mighty. Mighty runs these tools for Mighty, and Mighty’s own Area Managers use them to support the locations in their network.

What we collect

It depends on which tools are switched on. It can include business details for each location (name, industry, region, town, staff size and contact people); self-assessment survey responses, goals and visit notes; marketing performance data from Google and social accounts the business has connected; and the posts, photos, emails and ad requests people create. We also keep the names and email addresses of the people who sign in, and a record of sign-ins and important changes.

How we use it

To run the tools: to show performance and progress, set and share goals, prepare, review and publish marketing, and place the advertising a business has asked for. Where a tool compares a business with others, it uses combined, anonymised results, and only for groups large enough to keep each business anonymous.

Who can see it

Mighty’s staff and the Mighty team sign in with two-factor authentication. An admin can switch two-factor authentication off for a person. Individual locations sign in with a password, a passkey or a link sent to their email. Each network’s records are kept separate from other networks, but networks that Mighty has put in the same group can share a media library. We do not sell personal information or share it for advertising.

How it’s protected

Data is stored in Sydney, Australia, by our hosting providers. It is kept in an access-controlled database and encrypted in storage and in transit. Staff sessions sign out after a period of inactivity unless the person chooses to stay signed in on their own device, and important changes are logged.

Your choices

You can ask what information is held about you or your business, ask for corrections, or ask to be left out of comparisons by emailing privacy@standa.io or asking your Mighty contact. If you’re not happy with how we handle a request, you can complain to the Privacy Commissioner in New Zealand (privacy.org.nz) or the Office of the Australian Information Commissioner (oaic.gov.au).

Last updated October 2026. For the formal policy or a data request, email privacy@standa.io.